• B2 Reading Part 1 Exercise 4

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    Task 1 of 8
    In a market with fierce (1), innovation is crucial. Companies try to (2) a competitive edge over their rivals. Successful brands often rely (3) on aggressive marketing campaigns. A loyal customer base is their biggest (4).
    Task 2 of 8
    The tech startup turned out to be highly (1) in its first year. They decided to (2) their operations overseas. To do this, they had to (3) massive loans from the bank. Fortunately, their risk paid (4) handsomely.
    Task 3 of 8
    Due to the recent economic (1), many small businesses closed. The factory was forced to (2) off a third of its workforce. Rising inflation has severely (3) consumer spending. Economists predict a slow (4) over the next five years.
    Task 4 of 8
    The details of the merger are strictly (1) at this stage. Any (2) of sensitive information could ruin the deal. Employees were asked to sign a non-disclosure (3) before the meeting. Trust is (4) in corporate negotiations.
    Task 5 of 8
    The product launch suffered a major (1) due to supply chain issues. The team worked overtime to (2) these unexpected obstacles. Despite the delay, the marketing campaign was a huge (3). They managed to (4) all their sales targets.
    Task 6 of 8
    After a steady (1) in revenue, the CEO resigned. The new director’s main priority is to (2) sales before Christmas. They plan to (3) a new range of affordable products. This strategy might save the company from (4).
    Task 7 of 8
    The two corporations finally reached a mutually (1) agreement. It took months of negotiations to (2) the final deal. This partnership will (3) both companies access to new markets. The news was warmly (4) by shareholders.
    Task 8 of 8
    Poor financial (1) often leads to disaster for startups. Founders must keep a close (2) on their cash flow. Failure to do so can (3) in massive debts. A solid business plan is an absolute (4).